Is Playston 3’s “Home” an Online Marketing Opportunity?
Bear with me as I am always thinking about marketing in some way or another, but it occurred to me that the release of Home for the owner of the Playstaion 3 might be a place where you could do a bit of marketing.
Just looking at the idea initially is that “Home” is a 3D social network. It is, but it seems to be an opportunity once it gets rolling. Yesterday Sony released Home as an Open Beta for owners of Playstation 3 consoles for free, and those with PSN accounts, which are also free, and needed to get free demos, buy online content, etc. “Home” will remain free as it is their version of XBox Live for the most part, but with a lot of extras.
The 3D virtual world reminds you a bit of The Sims. You go an create your own avatar in any image you want. Soem guy walkign around with a beanie on his head to show who he is, a hot cheerleader, or whatever. Then you start your own “Home” online through your PS3 and can invite anyone you want to hang out with you in your world. There are places to visit, and you can talk to other avatars out in that world and ask to join their game, invite them into an online game, or just chill out. They have lounges where you can shoot pool, go to bowling allies, and more.
So…how do you think we could market in this universe? I have yet to go in and set up my own “Home”, but think it is something we might consider as a marketing opportunity. You have the ability to talk to people online , and I would suspect that there will eventually be “communities” that hang out together in these realms. Maybe those that talk about current event, or look for computer help, or even those that discuss making money online. At least this is how I envision it eventually. It is literally a 3D chat room, and social network that allows you to do all the things you can probably do on Facebook, or Myspace.
Just something to think about I guess. I’ll try and create a guy on there this weekend and see what kinds of things may be possible.
Now…only to get everyone to start buying Playstation 3s…lol
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Filed under: Computers and Internet, Video Games by JMH
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yeah you’re right, it sounds like a great game and a great opportunity… problem is, most of us can’t even afford a ps3 yet!
lol…I hear you. It will be the same price as a 360 within the year I’m sure. Well…the 360 now before they drop it another $100 to keep sticking it to Sony…