Microsoft Haters Rejoice

June 13th, 2008

If you spend your days jerking off to stories about Apple and Google, then this one is a good one for you. Microsoft was finally outdone in their attempt to acquire Yahoo! search and advertising assets. The agreement between Yahoo! and Google will basically give 90% of the search advertising market to Google.

When it comes down to it, Microsoft and Google are really just the same kind of overlords. Most don’t really know what kind of power Google has unless they are webmasters, or search advertisers. They just know about Google’s happy little PR quotes that makes them sound like one of those great places to work for. Of course it is, but so is Microsoft if you can get a job there.

Google is really no different than Microsoft in that they own their space of choice. The internet. Microsoft owns the operating system world. They are both basically monopolies of their worlds. They both keep expanding. I think I have even seen LCD TV sets coming out of their companies. The people that just love Google have no idea what this deal will do for them. It really won’t do jack for the average user. For online advertisers it may have a major impact on prices due to lower competition in the space. It may also help people discover Microsoft as well. A place that is kind of like a bargain advertising space compared to Adwords already.