Google Acquires DoubleClick for $3.1 Billion

April 13th, 2007

Google has stepped up to the plate and beat the competition to purchase DoubleClick. Announced today they have acquired the company for $3.1 Billion. DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

What does this mean for you as a blogger? Well if you are a publisher you will get access to a much larger base of advertisers. This will not only benefit you from the monetization standpoint, but also offer your users more targeted ads than ever before.

Read the press release here.